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ABOUT US

"Authentic Japan" is a platform where navigators who love their regions offer unique travel experiences to visitors, connecting people with one another.
By connecting locals, navigators, and visitors, we aim to create moments of realization and transformation, producing some kind of chemical reaction between them.
This might be a visible, significant change, or perhaps something subtle.
But surely, through these encounters, stories are always being woven.
What we value most is "en" (meaningful connections).
Founded on Awaji Island, the birthplace of Japan according to mythology, "Authentic Japan" has spread through our operating members, navigators across the country, and cooperating local people who resonate with our vision and are connected through these meaningful relationships.
Loving our regions, respecting each other's areas, and having these sentiments resonate like ripples.
While cherishing "wa" (harmony), the spirit of Japan, we hope to become a bridge connecting Japan and the world.

OUR STORY

Japan has its own stories, character, and pride unique to each region.
The accumulated history and traditions have changed repeatedly over time, and while transforming in shape,
they continue to be woven by the people who come and go through these places.
And this culture and spirit are passed down,
creating new value as they connect to the future.
Regions resonate with each other at times, respecting one another and deepening their relationships.
This is the richness and charm of Japan.
"Authentic Japan" is a platform that conveys the charm of each region through "travel,"
connecting people with one another.

OUR MISSION

We deliver one-of-a-kind journeys that can only be experienced in each specific region.
These are custom-made, specific travels created by navigators who deeply love their local areas.
Surely these will be more than just trips, but once-in-a-lifetime experiences that will be etched in your heart.

Authentic Japan Navigator Will Share The Passion

Authentic Japan provides travel that touches on local values and ways of working, and that can be life-changing and transformative for all three parties (travelers, local communities, and coordinators).
We believe in providing “Transformative Travel” that is good for all three parties, building a community of Travel Designers throughout Japan, and having a positive impact on the host region.

01. Travelers

Self-transformation while having fun

The traveler should be able to transform himself/herself while enjoying the trip.
Emphasis on proposals that make the most of local tourism resources
The origin of food (simple but important essence for the body and life),
Bar hopping in the region (discovery and transformation through fun and interaction), etc.

02. Authentic Japnan Navigator

Travel & Community that we sincerely want to offer

Coordinators] can also grow themselves,
Transform
Emphasis on programs that you yourself truly want to offer
Emphasis on exchange of experiences with coordinators from other regions

03. Local Area

Travel that fits the community's vision of the future

Transformations that lead to the future of the [host region
The future vision that the region is aiming for,
Emphasis is placed on the ability of the region to secure resources without difficulty.